Potato market chronicle January 2023

• Rarely in the history of the fresh produce market
  I share with you, you’ve left me so doubtful…
  I’m not sure what to think of you: your European production
  limited, and yet I’m exporting you at a steady pace
  at the start of the campaign to our traditional markets
  and Eastern European countries, where demand has not waned;
  everything leads me to believe that, once again, this will be your year,
  and your price remains high; so much the better!
  But there’s something you’re not telling me… Look at me through
  your lenses. Your quality is far from exceptional.
  For over a month now, your price range on the fresh market
  market has only widened. I quickly realized that
  demand for intermediate quality was rather low
  and that, in view of my storage costs, I had to get rid of you fast.
  get rid of you.
  Processors are courting you for the next campaign
  and their sacks were full at Christmas.
  As a result, I no longer know what to plant: seedlings? fresh?
  Industry? And what was a reality last year
  is becoming a real trend this year;
  your consumption of fresh produce is once again marking time.
  The technical and environmental constraints
  on your production (less phytosanitary products),

the difficulty and sometimes astronomical costs

to maintain your quality in the fridge, and finally the risk you represent in terms of the market compared to other to other crops, all of which can lead to a  profound change in the face of your production.But dear tuber, since I’m talking to you, I believe in you, and know that there’s no shortage of ideas to adapt you, because your assets are exceptional: a staple product that consumers love, with a vast by the consumer, with a vast market and dynamic research. You remind me a little of a ship in a storm… but the captain is an expert and knows the sea. So,” bon vent” in 2023! Happy new year to you.